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Personal Branding for Musicians and Artists - Using Your Unique Gifts to Connect With Your Audience 

This was a great article I read by Astrid Baumgardner that helped me find some direction and drive (Here is the link to the original website for the article)
  "One of the most important tools for advancing a career in the creative world is the use of a personal brand. Once the domain strictly of commercial enterprises, the principles of branding are now used successfully by individuals who want to clearly communicate why they are the best person to provide a service to the audiences they want to reach. The… Read more